🤍 Zoe Chai ︎

︎ ︎ ︎

“Ugly food company”

_{I hope through this “Ugly food company” project, we will change the solidified thinking that people always like good-looking things and help to reduce the waste of food. Also show the idea : “Don’t judge anything by apprance. "}

^{instagram @uglyfoodcompany}

_{︎Inspiration︎}

_{I got inspiration from the ugly fruit & vegetables’ shape.}

_{︎Brand logo design︎}

_{︎Calendar design︎}

_{︎Ugly food animation︎}

_{︎Sticker design︎}

^{︎Final outcomes︎}