🤍    Zoe Chai   ︎
︎ ︎ ︎

“Ugly food company”

I hope through this “Ugly food company” project, we will change the solidified thinking that people always like good-looking things and help to reduce the waste of food. Also show the idea : “Don’t judge anything by apprance. "

instagram @uglyfoodcompany


I got inspiration from the ugly fruit & vegetables’  shape.

︎Brand logo design︎

︎Calendar design︎

︎Ugly food animation︎

︎Sticker design︎

︎Final outcomes︎